Custodians of luxury positioning.

We are a boutique consultancy specialising in developing, protecting, and assessing luxury positioning. Our clients include established and emerging luxury brands, as well as non-luxury brands that want to capitalise on experiential strategies associated with the luxury sector. Common challenges our clients seek to address include establishing tenets of luxury positioning, luxury positioning risk management, protecting pricing power, increasing brand equity, and developing luxury consumer intelligence.

Our approach strengthens the advisory power through the added scientific rigour. What makes us unique is our reliance on existing psychological and neuromarketing studies, conducting novel primary research, and developing data-gathering protocols as additional tools for value creation. We are experts at translating these complex consumer and brand insights into clear strategic directions. We believe that a multi-faceted approach is essential to ensuring that luxury clients are not denied the coherence and complexity they expect from luxury brands.

We treat our clients the way luxury brands treat their consumers: with extensive personalisation, appreciation for the importance of experience, and innovation.