Our Services
We thrive in complexity. When needed, we can bring a sense of order, structure and clarity. At other times, we can trigger a wave of change, denounce linearity and welcome chaos. In either case, we approach and overcome challenges that block progress and greatness.
Luxury Positioning Strategy
We developed this set of services with new brands in mind. At its largest, this service segment includes full brand development, including consumer profiling, brand world development, brand identity foundations, and marketing, distribution, and pricing strategies. Science, primary research, and business insights help pinpoint practical decisions that strengthen branding's psychological and emotional impact.
Brand Dilution Risk Management
Luxury brands rely on positioning rather than actual products and services to maintain desirability and continued demand. Our expertise lies in early detection of brands’ strategies and actions that threaten their luxury positioning. Brand audits, calibration roadmaps, and continued advisory support are a part of this risk management process.
Luxury Brand Portfolio Architecture
As our clients’ brands grow, we help them choose the right new market entry or category/product/service expansion strategy. The goal is to ensure the new brand portfolio architecture is informed by luxury positioning and does not endanger existing business units.
Brand Transformation
Repositioning into the luxury sector is complex, time-consuming, and requires more than changes to brand identity and pricing strategy to attract luxury consumers. We lead this change process and provide ongoing advisory support after the initial transformational phase.
HNW Consumer Psychology Consulting
We have expert knowledge of the latest findings in psychology, business, and neuromarketing related to luxury consumers. Using synthesis and analytical approaches, we derive actionable recommendations for our clients based on relevant scientific research and business expertise. These services can also be complemented by primary and secondary in-house research: interviews, focus groups, surveys, case studies, and white papers.
Luxury Client Experience Design
This service pillar covers customer experience design, either as part of the regular brand experience (service provision or accompanying service) or as a one-off experience. Our approach favours story-led, comprehensive and multisensory experiences supported by consumer psychology research and neuromarketing.
Luxury brands have immense potential to evoke strong emotions. They can be a foray into a dream life, a memento of the happiest moments, or a sense of a place. The experience of a brand is sensorial, cognitive, and emotional. We understand this and honour the complexity of translating the intricacies of your vision into reality.
Blurred Vision
Despite having vision and mission statements, KPIs, and strategic plans, the big picture can still be missing. The vision might need sharpening, questioning, and reworking, all of which are followed by corrective work on tools for bringing that vision to life. We offer new angles, the right questions, and a roadmap for implementing changes that deliver different results.
Liminal Spaces
Liminal spaces are spaces of transition, which can be physical, psychological and metaphorical. It seems timely and adequate to address the pervasive sense of liminality and assist our clients in navigating it. This involves auditing, repositioning, and fine-tuning the brand, the offering, and the message.
Relevance
We treat cultural and social relevance as strategic tools. They can generate a competitive advantage, maximise revenue, or solidify brand image. Strategies that target relevance are more sophisticated and call for divergent thinking, but they are the most efficient tool for combating the ephemeral nature of contemporary markets.
Omnipresence
Specifically for our luxury clients, we are concerned with limiting the quest for omnipresence. Especially in the domain of marketing and social media strategies, we tailor solutions that create space for exclusivity without losing visibility and attention.
Augmented Mind
The combination of personality, motivation, and life experiences no longer defines the modern consumer. What is missing from the equation is digital presence, both passive and active. We acknowledge that the human brain has already been augmented by technology, and we offer unique consumer profiling frameworks and targeting strategies that are compatible with this new hybrid reality.
The Why
Having a deep understanding of why specific solutions work or do not work is the cornerstone of future success. We assist our clients in identifying key success factors and articulating how these principles can be replicated and sustained in the future.