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Our Luxury Branding Manual focuses on the foundations of luxury branding, such as what makes a luxury brand, luxury branding essentials, and understanding the luxury consumer. The manual was designed to enhance understanding of the luxury industry and to offer actionable, practical recommendations, which is why case studies, original frameworks, step-by-step instructions and checklists are included. This manual is aimed at luxury enthusiasts, founders, students, and professionals pivoting into the luxury industry.
Product information
Format: Digital
File type: PDF
Pages:
Our Luxury Branding Manual focuses on the foundations of luxury branding, such as what makes a luxury brand, luxury branding essentials, and understanding the luxury consumer. The manual was designed to enhance understanding of the luxury industry and to offer actionable, practical recommendations, which is why case studies, original frameworks, step-by-step instructions and checklists are included. This manual is aimed at luxury enthusiasts, founders, students, and professionals pivoting into the luxury industry.
Product information
Format: Digital
File type: PDF
Pages: