THE WHAT
A 156-page manual with consulting expertise on building a luxury brand. We developed this resource to advance the understanding of luxury brands, their consumers, and the strategies that create and sustain the allure of the luxury industry. Luxury brands are exceptionally vulnerable to customer perception. Their appeal lies not in the functionality of their products or services, but in the emotional and social benefits of entering a brand’s world. This is why the unique characteristic of this resource is that it provides nuance and supports sophisticated decision-making. Successful luxury branding is layered and requires high levels of consistency, and this manual can guide you through the process.
THE HOW
To support the transfer of industry knowledge into practice, the manual features:
case studies,
original frameworks,
step-by-step instructions,
checklists,
a glossary that differentiates between general marketing and brand strategies and how they are applied in the luxury context
a detailed guide on building luxury brand foundations.
THE WHO
This manual was developed for brand founders, professionals pivoting into the luxury industry, and students. This is the perfect fit for anyone new to luxury branding.
THE EXPLORATION
For all luxury enthusiasts, we recommend browsing our luxury brand directories, which are freely available under Open Access Knowledge Resources.
Disclaimer
Please note that all sales are final. We do not offer refunds, returns, or exchanges.
Product information
Format: Digital
File type: PDF
Pages: 156
File size: 74.8 MB
THE WHAT
A 156-page manual with consulting expertise on building a luxury brand. We developed this resource to advance the understanding of luxury brands, their consumers, and the strategies that create and sustain the allure of the luxury industry. Luxury brands are exceptionally vulnerable to customer perception. Their appeal lies not in the functionality of their products or services, but in the emotional and social benefits of entering a brand’s world. This is why the unique characteristic of this resource is that it provides nuance and supports sophisticated decision-making. Successful luxury branding is layered and requires high levels of consistency, and this manual can guide you through the process.
THE HOW
To support the transfer of industry knowledge into practice, the manual features:
case studies,
original frameworks,
step-by-step instructions,
checklists,
a glossary that differentiates between general marketing and brand strategies and how they are applied in the luxury context
a detailed guide on building luxury brand foundations.
THE WHO
This manual was developed for brand founders, professionals pivoting into the luxury industry, and students. This is the perfect fit for anyone new to luxury branding.
THE EXPLORATION
For all luxury enthusiasts, we recommend browsing our luxury brand directories, which are freely available under Open Access Knowledge Resources.
Disclaimer
Please note that all sales are final. We do not offer refunds, returns, or exchanges.
Product information
Format: Digital
File type: PDF
Pages: 156
File size: 74.8 MB
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